Theories ranged from 'Volkswagen AG' (although the official name of the company during this time was 'Volkswagenwerk AG') to 'Volkswagen Audi Group.' At Volkswagen, insiders joked that V.A.G means Von Adolf Gegründet ('Founded by Adolf'). The meaning of V.A.G was never officially disclosed.
#VOLKSWAGEN HEADLINE FONT DOWNLOAD FREE#
A free modern implementation is MgOpen Modata. As Desktop Publishing emerged in the mid 1980s, V.A.G Rounded was included in most free font packages and became widely used for that reason. To solve the problem, V.A.G Rounded was put in the public domain. Worldwide availability of the font was a problem. In 1978, the whole Volkswagen and Audi Dealer Organization worldwide was re-branded as V.A.G using the distinct V.A.G Rounded (or V.A.G Rundschrift) as the font for all signage, and for all headlines in their advertising. It was then perfected on a PDP-8 minicomputer. The original typeface was rendered by hand. Over several years, the identity concept was refined by Bertel Schmitt (creative director) and Manfred Schwarzer (art director). The original idea was conceived by Wolf Rogosky (creative director) and Gerd Hiepler (art director). After the company failed to find an existing rounded typeface at the time, the new typeface had to be developed. The new typeface would be neither sans-serif (like Futura) nor serif (like Times), and the idea for a rounded typeface was born. Volkswagen at the time had Futura as their typeface. Finding a distinct typeface was an integral part. GGK Düsseldorf was tasked with the branding concept. Eventually, Volkswagen intended to use this umbrella as the name of their holding company: General Motors in reverse. The new dealer organization, financial services, and all other non-car related activities were to come under one branded umbrella. They also envisioned selling a multitude of brands under giant dealer roofs. They envisioned buying several car companies to round out their offerings. In the following years, Volkswagen AG re-thought their future strategy.
In the early 1970s, the dealer organizations of Volkswagen and Audi merged. The main active brand of Auto Union was DKW, but it was soon dropped by Volkswagen and replaced by Auto Union's dormant Audi brand. In 1964, Volkswagen AG bought Auto Union GmbH from Daimler Benz. Volkswagen stopped using the VAG Rounded family in the early 1990s, and it is widely available today, licensed through Adobe Systems. It resembles Futura, but features rounded terminals on all strokes. VAG Rundschrift or VAG Rounded ( Rundschrift is German for 'round typeface', short of abgerundete Schrift, 'rounded typeface') is a geometric sans-serif typeface that was designed as a corporate typographic voice for the Volkswagen AG motor manufacturer. Lucas de Groot, “The Volkswagen Headline and Volkswagen Copy,” FontFabrik, accessed December 2016, /fofawor4.html.
Download, view, test-drive, bookmark free fonts. File name Font Format Version Glyphs Size volkswagen-regular.ttf: TTF - TrueType.
0 kommentar(er)
